Emily Shaw knows Lushin inside and out. Before joining the team as a consultant, Emily was a client with a strong determination to learn more about sales than her traditional training environment allowed. With a voracious appetite for research and learning, she set out to master the business, leading her down the path to consulting.
Using the same “tough love” skills she has honed as a single mother, Emily doesn’t shy away from personal conversations with her clients but rather allows them to even out the playing field where vulnerabilities are used to build a level of trust that strengthens the relationship—and therefore results—on a fundamental level.
When she isn’t playing with her daughter, she’s watching the latest episode of ‘Forensic Files’ because she loves getting to the bottom of a mystery. She also enjoys assembling or painting her latest home décor piece/art project with her favorite flavor of the week podcast on in the background – this week’s is TED Radio Hour.
In sales, we are always striving to set ourselves apart from other salespeople, especially those who embody all of the bad stereotypes often associated with “salespeople.” In this video, sales consultant Emily Shaw explains that you can accomplish this by placing your focus on your client or prospect throughout the sales process and having the goal of meeting their needs.
Sales is hard. Often, salespeople struggle because they confuse their identity (their “I”) with their roles (their “R”), especially when they experience cold call rejection, unqualified sales leads, objections during the process, or sales that are slow to close. In this video, sales consultant Emily Shaw explains the difference between your identity and your role, and why a bad day in your role does not impact the core of who you are as a person.
