A six-year veteran on the Lushin team, Brian connects with his clients using a direct—sometimes sarcastic—communication style. His favorite piece of advice: “Stop doing that.” He helps clients eliminate unproductive behaviors to make way for action that drives results. Brian thrives on the daily opportunity to positively impact people’s lives—both professional and personal.
In his training, Brian aims to provide clarity for his clients. He wants people to learn what they need to do and gain the confidence to do it. His goal is to help them find their swagger.
A licensed pilot and backyard grill-master, Brian also lends a hand when his family shows cows around the country.
When a prospect shows signs of disbelief, such as if a product is a good fit for the organization, salespeople often become defensive and feel the need to prove themselves. In this video, sales trainer Brian Kavicky explains the negative effects that can have and shows the approach you should take in order to calm the prospect and let your confidence prove you are there to help.
When a prospective client’s problem has a significant impact on their business, they won’t care how you can fix their problem – only that you are able to fix their problem. In this video, sales trainer Brian Kavicky discusses why it is better to approach the sales process in a way that conveys your expertise instead of your features and benefits.
Sales objections happen. At any given time, a sales prospect might say something negative regarding whatever it is you’re selling. In this video, our sales trainer Brian Kavicky discusses handling objections by understanding your prospect’s belief system. By explaining how to understand a prospect’s belief system and then how to respond to those beliefs in a productive, focused manner, you can get past those sales objections.
